Released on: January 13, 2008, 2:18 pm

Press Release Author: iemotion GmbH

Industry: Internet & Online

Press Release Summary: The German new media agency iemotion is ringing in the New
Year with an English version of its video portal bendecho (http://www.bendecho.com).
The Web 2.0 service positions itself as a global aggregator for the most
entertaining clips from YouTube, Dailymotion, Metacafe & Co.

Press Release Body: - The German new media agency iemotion is ringing in the New
Year with an English version of its video portal bendecho (http://www.bendecho.com).
The Web 2.0 service positions itself as a global aggregator for the most
entertaining clips from YouTube, Dailymotion, Metacafe & Co.

Through the community's daily usage of the platform, bendecho is able to assort a
qualitative selection of the total clip stock. This "social video sharing" concept
has had a continuously growing fan base within the German speaking community since
the beginning of 2007.

iemotion did not leave it at just a translation of the user interface: Users of the
German version can upload their clips with local as well as English speaking
description texts. The respective content is then automatically displayed with an
English description on the international landing page. Therefore, numerous unknown
clip treasures from the stock of the big German video portals, such as MyVideo,
Clipfish or Sevenload, are opened up for video enthusiasts from overseas.

To date, the bendecho community has tagged, commented on and rated over 30,000 video
clips. iemotion-CEO Dominik Hettich wants to duplicate the traffic growth, which was
achieved by extensive Affiliate Marketing activities, abroad: "With bendecho we have
built an innovative mashup concept, which can also work outside of Germany. The past
year showed the especial need for qualitative selection in the excessively flooded
international video portals. I believe, that our newly won users will quickly come
to appreciate the disport provided by our service."

iemotion is already planning further rollouts. With the progressive
internationalization, there will be constant development of the platform's features.

About iemotion GmbH:

The Munich, Germany-based iemotion GmbH has specialized in interactive portal
concepts on the German speaking internet since 1999. The company founded by Dominik
Hettich established, among others, the student network "Studentum"
(www.studentum.de) and "ZapArena" (www.zaparena.com), a search engine for
entertaining web content.

Web Site: http://www.bendecho.com

Contact Details: iemotion GmbH
Dominik Hettich
Joseph-Dollinger-Bogen 14
80807 Munich
Germany

phone: +49 (0)89/32356420
mail: presse@iemotion.de